For this project, I wanted to make a silly idea - walking your cat - sound actually viable. One way to do that is with a solid design system.

I kept the color palette limited to these three colors: light blue, light pink, and a very, very pale yellow that's nearly white.

Logo, wordmark, and tagline.


Icons to be used within the CatWalk app.


An advertisement for the CatWalk app. It shows the landing page for the app that users would see when they open up the app.